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X Ads

Sign-in: X

Loads into the Ads data, next to the other connectors of this kind: in Explorer, on boards, for the AI analyst and over the API.

How to connect

  1. On the Sources page, in the Accounts block, connect a X account.
  2. In the project's source, choose what to load: the ad account.
  3. Click Load data. After that the workspace schedule loads it every day.

More about connecting accounts

Source settings

  • Ad account ID — Latin letters and digits, for example 18ce54d4x5t. It's easier to pick the account from the list after signing in to X

Checks on every load

  • Clicks are clicks on the link or website card in the ad (earned included), not all engagements
  • Spend covers every placement of the campaign (X, Spotlight, Trend); days follow the ad account's time zone
  • Conversions aren't loaded: X counts them by type (purchases, sign-ups…), with no single total

Fields in Explorer: Ads

Every connector of this kind loads into the same fields, so their numbers sit side by side in one query.

  • Day
  • Week — Monday of the week
  • Month — First day of the month
  • Source
  • Account
  • Campaign
  • Campaign ID
  • Currency
  • Impressions
  • Clicks — Link clicks for Meta
  • Spend — Excluding VAT, in the account currency
  • Conversions — As counted by the ad platform
  • Conversion value — As counted by the ad platform, in the account currency. TikTok, LinkedIn, Pinterest, VK Ads and X don't report it
  • CTR — Clicks / impressions
  • CPC — Spend / clicks
  • CPM — Spend / impressions × 1000
  • Cost per conversion — Spend / conversions
  • Conversion rate — Conversions / clicks
  • Platform ROAS — Conversion value / spend on the days that have it