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Meta Ads

Sign-in: Meta

Loads into the Ads data, next to the other connectors of this kind: in Explorer, on boards, for the AI analyst and over the API.

How to connect

  1. On the Sources page, in the Accounts block, connect a Meta account.
  2. In the project's source, choose what to load: the account.
  3. Click Load data. After that the workspace schedule loads it every day.

More about connecting accounts

Source settings

  • Ad account ID — The number from Ads Manager: Ad account settings, act_…
  • Conversion actions — Meta action types, comma-separated. Purchases and leads by default: omni_purchase, lead

Checks on every load

  • Clicks are link clicks only, like in Google Ads and Yandex Direct
  • Campaigns are split by placement: Facebook, Instagram and other placements
  • Loaded totals are checked against the account's own totals for the same period

Fields in Explorer: Ads

Every connector of this kind loads into the same fields, so their numbers sit side by side in one query.

  • Day
  • Week — Monday of the week
  • Month — First day of the month
  • Source
  • Account
  • Campaign
  • Campaign ID
  • Currency
  • Impressions
  • Clicks — Link clicks for Meta
  • Spend — Excluding VAT, in the account currency
  • Conversions — As counted by the ad platform
  • Conversion value — As counted by the ad platform, in the account currency. TikTok, LinkedIn, Pinterest, VK Ads and X don't report it
  • CTR — Clicks / impressions
  • CPC — Spend / clicks
  • CPM — Spend / impressions × 1000
  • Cost per conversion — Spend / conversions
  • Conversion rate — Conversions / clicks
  • Platform ROAS — Conversion value / spend on the days that have it