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Instagram

Sign-in: Facebook & Instagram

Loads into the Social and video data, next to the other connectors of this kind: in Explorer, on boards, for the AI analyst and over the API.

How to connect

  1. On the Sources page, in the Accounts block, connect a Facebook & Instagram account.
  2. In the project's source, choose what to load: the Instagram account.
  3. Click Load data. After that the workspace schedule loads it every day.

More about connecting accounts

Source settings

  • Instagram account ID — The 1784… number Meta's API uses for the professional account. Easier: pick the account from the list after connecting

Checks on every load

  • Each day is requested separately: Meta returns views, reach and interactions only as a total for the period
  • Statistics cover the last 90 days: that's how long Instagram keeps them; days follow Pacific time
  • Followers gained is follows minus unfollows; Meta doesn't report it below 100 followers, so it stays empty rather than zero

Fields in Explorer: Social and video

Every connector of this kind loads into the same fields, so their numbers sit side by side in one query.

  • Day
  • Week — Monday of the week
  • Month — First day of the month
  • Source
  • Account
  • Level — Whole account or single posts: their numbers are never added up
  • Post or video
  • Post ID
  • Views
  • Reach — Sum of daily reach: people may repeat
  • Impressions
  • Engagements — Reactions, comments, shares and saves — as the platform counts them
  • Followers gained
  • Watch minutes
  • Engagement rate — Engagements / reach